Online marketing is an essential part of a business strategy and part of that strategy includes creating content. For your content to be seen online, you need to properly optimize it for search engines. When users go to search engines like Google, they’re looking for a specific answer to a question. They type in that question and browse through the results pages until they hopefully find the answer they’re looking for. When creating content, you can be able to be there in the users’ time of need by supplying them with valuable, useful content that can be the answer to their question. Google can then crawl the page and determine…