As an e-commerce entrepreneur, the first thing that challenges you is the functionality of your site. Well, it is not only about the visual appeal of the site. In fact, it is much more than what you could possibly have planned or thought. That means you have to have a super functional site to leverage your business. Now, how are you going to achieve this objective? Undoubtedly, you have to hire custom ecommerce development service provider so that you can customize your site appropriately. Hang on! What are the things that you need to customize? Well, the below mentioned are a few latest trends and tricks of e-commerce business that…